Type of product: Socially conscious, charity escape room game
Type of organisation product created for: Collaboration between an escape room business, a barbershop and a charity
Purpose: Created to educate about the social divide and homelessness as well as raise money for a charity working in this sector.
The Divide was produced in 2018 in collaboration with Fifty-Eight Barbershop in aid of the homelessness-prevention charity Launchpad. We were engaged by Fifty-Eight to create a pop-up escape room experience that would donate some of its proceeds to charity. We took this further and pitched an experience theme that actually raised awareness of the issue of homelessness to accompany the donation – something that had not been seen before in the escape room industry. Since ending its run at Fifty-Eight, The Divide has won two awards and toured around the UK. The experience was also licensed to a team in Germany where a translated version was operated.
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