The 12 Pubs of Christmas

Type of product: Puzzle trail

Type of organisation product created for: Business Improvement District

Purpose: Recreation & entertainment, attracting people into Reading town centre and, in turn, increasing footfall for local businesses


In Autumn 2019, we were commissioned by the Reading Business Improvement District to create ‘The 12 Pubs of Christmas’, a free Christmas event. It required a table-top, escape room-style puzzle in each of 12 venues around the town. We pitched a design featuring puzzles inspired by each venue building crossed with a Christmassy feel. The event was very oversubscribed and we are currently working on another, larger town centre puzzle trail for the BID. This is based around the history of Reading and has been designed with minimum touch points so as to be easy-clean for Covid safety.

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